









The Huffington Post
January 21, 2013
Emanuel Pastreich
Director
The Asia Institute
Mr. Psy
YG Entertainment
397-5 Hapjeong-dong Mapo-gu
Seoul, Republic of KoreaDear Psy,
Congratulations on your monster hit “Gangnam Style!” Your music video is the first in history to reach one billion hits on the Internet and it has shaken the world to its core. You have seized the zeitgeist by the horns, channeling the vitality and the contradictions of Seoul’s nouveau-riche south end into some of the most stunning dance routines and biting parodies of life in the fast lane I have ever seen. Bravo!

January 3, 2013
We live in an age of surfaces; a tragic age of surfaces. What exactly does that mean? It means that computers have become so sophisticated that the videos, the photographic images and the logos for products they produce are perfect, as are the PC monitors, mobile phones, headsets and just about every other item in the house. In such a world as this, the world we live in, if you were to make something with your hands it would seem innately out of place when seen next to the perfectly shaped objects that you can obtain at a convenience store. That is to say you could labor for days and never draw as perfect a line as you see on the wrapper of a ramen package that you throw away.
As a result, we have become accustomed to perfect surfaces, perfect designs, and flawless, if boring, layout in all the products that surround us. I would certainly not say that having products around one that are perfectly designed, from the bowl you use for your cereal to the gossip magazine you read in the evening, is bad in itself, but over time such a “perfect world” is a terrible burden, especially for young people. Young people are encouraged to be creative in school, to be innovative, but in fact nothing that you can make with your own hands measures up to the perfection found in the design of everyday things.
As a result, our ability to be creative, to create new things, becomes extremely limited after the second grade of primary school. We cannot compete in our own actions with what we are exposed to, and even those who go on to be artists find themselves, knowingly or unknowingly, copying perfect examples of art that they see in photographs.
But the tragedy is deeper than that. More often than not surface is mistaken for depth and young people become obsessed with looking good, with conforming to certain established appearances that they see around them. Of course the “creative bohemian” may be one of those looks, but ultimately the issue becomes one of how one appears, not what one actually does or thinks. You can dress up like an artist, but you cannot create anything. The pressure to look perfect has become enormous, to look like avatars in games or idols in posters.
And as a result of such pressures, we see a tremendous increase in plastic surgery among young people. That practice takes its hidden and muffled toll on the soul. Young women and men feel compelled to spend money to force their bodies conform to the ideal human bodies that they see in movies and comic books. The fact that those human bodies they observe are not natural to start with is a secondary issue. That unnatural beauty has become the natural look in an age of hyper mechanical reproduction.
The tragedy of embracing surfaces and leaving behind the depth of experience has a terrible price, no matter how great the initial thrill may be. A person caught up in the world of surfaces finds no way to express himself or herself directly, lest he or she create an rip, a tear, in the perfect surface of being. They are, after all, competing directly in the search for perfection with the perfectly rendered unreal world. Not much of a chance of finding happiness in that existence. Ultimately, one will feel ashamed of being oneself, of being human.
All throughout Seoul we find young men and women laughing together in seemingly intimate groups, dressed up to be glamorous; striving to be perfect. They act as if all they care about is talking to their close friends, but all they actually think about it how they appear to the strangers they pass by.
But when I look at their eyes, I can see that they are not laughing at all. That laughter they produce through years of practice is a ritual of surfaces; their eyes are mostly sad. Trapped inside the surface of things, such young people cannot even allow themselves to feel sad, to express their own inner worries. And so the tragedy of surfaces is complete.
The oppressive world of trying to seem like someone else creating stresses that cannot be escaped. The first step towards a solution is recognizing the terrible tragedy of surfaces that haunts our youth and allowing them to look sad even when walking in a crowd.
The Asia Institute Seminar
The Fight to preserve our soil and our future: “Culture is our greatest asset”
December 20, 2012
With David Montgomery
Professor
Department of Earth and Space Sciences
University of Washington
Professor Montgomery, professor of geomorphology and topography at University of Washington and recipient of the MacArthur fellowship, has researched the impact of soil and water on civilizations over the last several thousand years. He has uncovered disturbing long-term implications of our current use of land that should cause everyone to stop and think. His book Dirt: The Erosion of Civilizations has garnered international attention for its succinct description of the value and fragility of soil, and argues that soil should be considered as a geostrategic resource. Once soil is gone, he suggests, it cannot be easily replaced, and the rate of the increase in the demand for food in the coming century will force us to consider the sustainability of agriculture to our lives.
Emanuel Pastreich
Why is it that desertification and the loss of soil does not get the attention it deserves at high-level discussions concerning the environment?
David Montgomery
Well, desertification does tend to be the forgotten issue. If we look at the areas of the world that are most venerable to climate change, there are three that immediately come to mind. One is coastal regions that are immediately impacted by rising sea levels. The second is the boreal regions where the frozen tundra that is now heating up and profoundly effecting the environment. That trend, combined with the melting of the icecaps will have deep implications for our climate. Both of these trends have received substantial attention. The third is the semi-arid regions around the world that get less attention but have the broadest impact for human settlements. Semi-arid regions are quite sensitive to climate shifts and also to even small changes in [more]
Emanuel Pastreich
The Korean Wave Extends to Shamanism
December 29, 2012
The Korean Wave is taking off in many unexpected directions these days. Moving beyond K Pop and gory movies to offer that something that is missing in our rather vapid global lives. I had heard about efforts to take Korean oriental medicine global, but I did not know that the traditional shamans, women (for the most part) who use their powers over the supernatural to rid people of the “random spirits” (japgui 잡귀)that invade their spiritual aura and set them back in their lives. Well the shamans are posed to step into the limelight and seize the moment as harbingers of Korea’s latest technological innovation, or should we say Korea’s oldest technology: expelling wandering ghosts.

Emanuel has a chapter on “Ritual and Propriety” in the newly released book
“The Cultural DNA of Koreans” (Amore Mundi Publishers; December 2012).
The book features chapters by scholars and artists from various fields about the essential aspects of Korea’s cultural tradition and how they can be integrated into contemporary culture.
In Korean:
이만열은 새로 출간 된 책 한국인의 문화유전자 에서 chapter 있어요
한국인의 문화유전자
(한국문화유전자총서1)
아모르문디 출판사 (2012.12)
“예의”
Emanuel Pastreich appears on Inside Out with radio host Walter Foreman on TBS eFM 101.3 Seoul on 27 November 2012. The event was held to celebrate the fourth anniversary of Inside Out and included a live audience of …
For more on the show go to “Inside Out”
The Problem with how Korea is Perceived in the United States
Emanuel Pastreich
November 17, 2012
I worked at the Korean embassy in Washington D.C. for two years from 2005-2007. During that time I served as the editor-in-chief for the official magazine of the Ministry of Foreign Affairs online newspaper “Dynamic Korea” and also as the director of a think tank in the Korean Embassy, known as the “KORUS House,” that ran a very successful lecture series for diplomats, reporters, scholars and businessmen. The experience was tremendously exciting and I much enjoyed the time I spent in that wonderful little room on the fourth floor of the Culture center. There was a small window with a delightful view out over Rock Creek. It was my first time working with Koreans in a serious manner. At the time I was determined to help in the effort to make Korea better understood among policy makers in Washington D.C.
Scholars of the World Speak out about Korea’s Future
Dasan Books
October, 2012
Edited by Emanuel Pastreich
Scholars of the World Speak out about Korea’s Future is a book in Korean language that presents the insights of distinguished scholars from around the world concerning contemporary issues in Korean politics, society and the economy. Released six weeks before the Korean national election, it treats issues such as education, social welfare, populism and North Korea that have been raised in the course of the campaign.
For the first time, a group of international experts present their views about the specifics of Korean society and the relationship of Korean domestic issues to larger global trends. Emanuel Pastreich, associate professor at Kyung Hee University and director of the Asia Institute, interviewed Benjamin Barber, Noam Chomsky, Francis Fukuyama, Lawrence Wilkerson and other important figures in an effort to give Korean readers an insights into how the problems they are faced are linked to larger global trends.
Asia Institute Essay:
“Wise Words of Confucius on Shifts in Institutions”
Emanuel Pastreich
October 22, 2012
Confucius argued that the most critical issue for a healthy society is the relationship of the terms we employ to the institutions and objects that they describe. Now, in an age of increasing incoherence and confusion about the most basic terms used to describe our society and economy, Confucius’s insight offer us an invaluable perspective. His suggestion that it is the discontinuity between terms we use and the practice they describe, rather than simple unethical behavior and greed, that produces these contradictions presents us with a means of going beyond the unproductive argument all problems stem from the fact that a small group of the powerful are too greedy. Knowing that a small group of powerful people has immense control does not does not help us understand how we got in this situation, or how we can get beyond it.