“Stop commercializing women”
Joongang Daily
September 1, 2014
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The presentation of females in the Korean media has taken a turn for the worse over the last five years that deeply worries many women. Advertising in magazines, on billboards, on posters in the subway and on television increasingly feature women in suggestive poses that would have been considered soft pornography 20 years ago. It seems that there is no limit to the use of the physical appearance of women, and occasionally of men, to cloud the thinking of consumers, appeal to the most basic aspects of their psychology and reduce the natural attractiveness of people into a raw and instinctive drive for instant gratification and thoughtless consumption.
The result of this drive to reduce women to products has a terrible impact on women, especially young girls. They are overwhelmed by hidden messages from the media to which they are exposed that suggest that physical attraction is the most critical issue. Young girls assume these messages to be authoritative, thinking that a commercialized sexuality is a necessary condition for self-expression and social acceptance. Increasingly, interviewing for jobs is more about physical appearance than actual ability and the impact of education about this shift is extremely negative.
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